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The Dog Bowl Pet Supply and BARF Raw Food Blog

The Dog Bowl is an online storefront that offers quality pet products including: raw dog food, B.A.R.F., pet beds, dog dental care, pet first aid kits for travel, and every other luxury pet gift imaginable.

Saturday, June 27, 2009

 

Real Food.... If the label says so is it true?

Being in the forefront of a concept that request consumers to consciously "think" about what they are buying we are constantly bombarded by the fact that there are marketing falsities on an astounding amount of available products.

Here is an example: Take "Natural Greenies" or "Smart Greenies" for instance, the packaging alone labels the purchaser as smart and aware of healthy options. But what IS this item? When we break down the chemistry of the "natural" item the findings are in fact quite contrary to the labeling. It is as if the manufacturer is telling you, the consumer, one thing and selling you another.

"Low fat", "low carbs", "all natural", and of course, the newly popular "organic" wording is practically on everything marketed from toilet paper and shoes, to food items.

As a consumer and a smart one at that, all we simply have to do is take a second and think about the item in question. Ignore all the beautiful packaging and labels and think about what it took to put that item on the shelf. At the very least, question what it takes to sustain that item in it's container or bag.

The conclusion of your thoughts will no doubt be in conflict with the "wonder ingredients" that is formulated as natural and true. Yes - they were real at one point & then they were changed to what you see now, and of course processed. Hmmmmm

So getting back to "real and basic" it seems that if it were in fact "natural and real" it would rot and break down - real items do. For example, if you leave an apple out on the table over the course of a month it starts to deteriorate. Well of course it does! It is a fresh, real item. And as a smart consumer we don't need a label to tell us that!

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